Privacy Policy

This Privacy Policy applies to the limited liability company "TOP service plus", registration number 40103850948, legal address: Dzelzavas street 101-24, Riga, LV-1084 (hereinafter referred to as topbuve.lv or we).

The purpose of this policy is to explain to our customers (data subjects) (hereinafter referred to as You/Your/Yourself) how we process and protect personal data and to describe other issues related to the processing of personal data of individuals. We take appropriate measures to ensure that your personal data is secure with us, as well as to ensure that the processing of your personal data is carried out in accordance with applicable regulations, our internal policies, and guidelines.

1. Purchases and Online Services

We process your data to the extent necessary for the conclusion of purchase contracts and the provision of other services, for example, for the following purposes:

a) to operate the Website and mobile application to display and sell our products;
b) to provide local services that are also offered at topbuve.lv's traditional stores and at topbuve.lv's attended events and fairs;
c) to publish regular and cyclical advertising programs;
d) to process concluded transactions, including executing payments and shipping products;
e) to consider and process claims related to consumer rights, such as performing actions in accordance with the legal guarantees or returns before and after the conclusion of the purchase agreement, including direct communication (by phone, email);
f) to provide information, reports, newsletters, and other direct communications from topbuve.lv;
g) to ensure the security, functionality, and stability of our services at all levels;
h) to evaluate and measure data related to the purchasing process, including cases of returns and cancellations by the user;
i) to offer, deliver, and process gift cards and discounts;
j) to offer products from topbuve.lv based on your fashion preferences.

If a contract is concluded, or if necessary to perform and provide the services you wish to use, your personal data is processed based on the concluded purchase agreement (GDPR Article 6, paragraph 1, letter "b"). In other cases, the legitimate basis is topbuve.lv's legitimate interests arising from its operations as a company (GDPR Article 6, paragraph 1, letter "f").

2. Offering Products and Services

Your data may be processed for the following purposes:

a) to analyze the frequency of products displayed on the website and offer topbuve.lv products and services that match your purchase history and preferences;
b) to personalize the offering of topbuve.lv brand products and services based on the data you have provided;
c) to customize page views and create recommendations that match your fashion preferences.

For this purpose, we use device data and access data, as well as similar data from our partners. Personalized display of products and services allows you to easily and conveniently use the website and ensures that all offered products are available. By using personalization, we can offer products and services tailored to your needs.

The legal basis for processing data for the purpose of providing personalized products is topbuve.lv's legitimate interest in direct commerce (GDPR Article 6, paragraph 1, letter "f").

3. Advertising and Market Research, Data Analysis

In data analysis, including market research, we use your data for advertising purposes in the following ways:

a) creating user target groups (including on social networks such as Facebook) with similar interests and preferences, with a similar approach to using the website or shopping (segmentation);
b) collecting and processing information about demographic data, fashion preferences, shopping habits, and website usage habits, and using this information for advertising activities promoting topbuve.lv brand products and services;
c) identifying and predicting trends;
d) creating online shopping forecasts;
e) advertising products and services;
f) planning advertising activities and analyzing their effectiveness in target groups;
g) improving and adapting advertising activities related to products and services.

In this way, we can offer you interesting products from all topbuve.lv brands based on statistical data that is collected and is anonymous, as well as data that with additional actions may be linked to a specific individual.

The legal basis for data processing is topbuve.lv's legitimate interest in direct commerce (GDPR Article 6, paragraph 1, letter "f").

4. Development of Products and Technologies

We use your data for the purpose of developing products and services (creating mobile applications, developing technologies, personalizing services) and adapting them to your preferences. For this, we use aggregated, pseudonymized or anonymized data, which facilitates and accelerates the resolution of issues related to online shopping and is useful at the customer service level. Therefore, we aim to achieve the following goals:

a) to create technical solutions that eliminate issues related to finding the right products, to simplify your shopping process;
b) to simplify communication channels with the Controller using automated communication solutions (e.g., chatbots);
c) to optimize personalized services and technologies for data analysis, topbuve.lv brand advertising, and online shopping;
d) to develop technologies to ensure IT system and personal data security, as well as to prevent fraud;
e) to optimize business processes and logistics, including accelerating and simplifying the execution of concluded contracts and the provision of offered services;
f) to continuously develop technical solutions to simplify and optimize the personalization of offered products and services;
g) to implement and develop solutions for automatic resolution of issues reported by customers;
h) to prevent fraud;
i) to develop and verify software solutions designed to optimize the necessary business and logistics operations.

The legal basis for processing your data is the legitimate interest of the Controller in developing products and technologies necessary for the proper functioning of the company and adapting products and services to your needs (GDPR Article 6, paragraph 1, letter "f").

5. Service Optimization

To improve business operations and protect LPP's interests, your data is processed for the following purposes:

a) to improve the services provided by the Customer Service Department, in particular by implementing solutions for simplifying the processing of reported problems (service automation);
b) to prevent fraud;
c) to ensure compliance with consumer rights arising after the conclusion of the contract (the right to file complaints or return goods);
d) to properly execute topbuve.lv obligations related to the conclusion of the purchase contract (transaction documentation and storage of tax documentation);
e) to demonstrate the company's compliance with legal requirements, especially regarding consumer rights and personal data protection;
f) to ensure compliance with topbuve.lv requirements.

Your data is processed on the legal basis of our legitimate interests regarding business optimization, and if data processing is required in accordance with applicable legislation (e.g., tax law, consumer protection law), the data is processed to demonstrate our company's compliance with these laws (GDPR Article 6, paragraph 1, point “f”).

Processed Data

To register your account on the Website: first and last name, email address. To allow you to use and manage your account on the Website: first and last name, phone number, email address, gender, address (street, building number, apartment number, postal code, city, country), taxpayer registration number or personal identification number (if an invoice is issued).

To send information (newsletter) about advertising campaigns, special offers, discount codes: email address, phone number, date of birth.

To execute your purchase contracts concluded after registration on the Website: first and last name, email address, phone number, address (street, building number, apartment number, postal code, city, country), taxpayer registration number or personal identification number (if an invoice is issued), information about your purchases on the Website.

To execute contracts concluded without registration on the Website: first and last name, email address, phone number, address (street, building number, apartment number, postal code, city, country), taxpayer registration number (if an invoice is issued).

To notify you about the availability of the goods you specified: email address.

To process payments for returned goods: bank account number.

To allow you to contact us: first and last name, transaction details (delivery address, ordered goods), contact information (mailing address, including street, building number, apartment number, postal code, city, country, email address, phone number), voice — to improve customer service quality, we may record calls; you will be informed about this at the beginning of the call.

Data Subject Rights

To delete your account, initiate the account deletion procedure in the "My Data" section.

To delete your data without specifying a reason; as a result, your account on the Website may be deleted.

To object to the processing of your data in whole or in part for a specific purpose.

To limit the processing of your data for a specified time or to a specific extent.

To correct or amend your personal data. After logging into the Website, you can make changes in the "My Data" section.

To unsubscribe from the Newsletter as well.

To transfer your data to another organization. In this regard, you can contact us using the contact form, specifying the name and address of the organization to which we need to transfer your data, as well as the volume of data, i.e., specifying what information we need to transfer. The transfer will be done electronically as soon as your request is confirmed. This is necessary to ensure the security of this data and to confirm that the request was made by you.

To receive information about the scope of personal data processing.

Submitting requests and exercising rights will not affect our completed activities. You will receive information about the result of the request within a month.

We store data about your transactions for as long as required by tax laws or as necessary in accordance with our legitimate interests, collecting evidence for complaint assessments or after returns. Deletion of your data will not stop processing it in the specific aspect.

Communication Regarding Personal Data

You can send us notifications or requests regarding personal data using your chosen communication method.

Email: info@Topbuve.lv
Phone number: +371 24860161

6. Retention Period of Personal Data

We retain personal data for the following periods:

a) as long as your account exists on the Website;
b) in connection with tax legislation (transaction data) — for 5 years after the end of the tax year in which your fiscal obligations arose;
c) in connection with the use of the Customer Service Department (in any form) — for 2 years after each communication instance;
d) in relation to our advertising activities (newsletter) — until you withdraw your consent;
e) in relation to direct advertising of goods — until you express clear and legitimate objections;
f) awaiting notification about the availability of a product — for up to 6 months after your request;
g) in connection with statistical activities, claims initiation or defense (e.g., in case of complaints) — until the time specified by the relevant legal requirements has passed.

Data Transfer for Processing and Data Sharing

We transfer your data for processing to the extent necessary to achieve specific topbuve.lv and company goals. This data includes warehouse and retail employees. To make it more convenient for you to use the online store, we may share your data with IT or analytics service providers (e.g., for personalized product display or user segmentation), with cloud service providers (e.g., using software on the provider's servers), with third parties who send correspondence regarding our products and services (Newsletter). We also transfer data to organizations involved in executing the contract concluded on the Website, e.g., courier services and payment processors. They become data controllers when the data is shared.

Your personal data will only be shared with third parties or other organizations for the purposes described in the Privacy Policy. Thus, you will not receive advertising materials from other companies. We do not provide advertising services to third parties.

We guarantee secure processing of your personal data using effective and properly selected technical and organizational measures.

Commercial Information – Newsletter

You can subscribe to the Newsletter by entering your email address or phone number. By providing this data, you consent (via email or SMS) to receive commercial information sent only by topbuve.lv. We use electronic means of communication to inform you about available goods and services, trends, special offers, sales, discount codes, and unfinished purchases in the online store. You may also be asked to give your opinion in surveys.

You can unsubscribe at any time by clicking the link available in each newsletter message or by sending an email to.

Notification of Product Availability

Upon request, we can send you electronic notifications about the availability of the goods you specified. When the product becomes available, you will receive a notification at your specified email address. Personal data is provided voluntarily, but it is necessary if you want to receive the notification.

Processed Data on Websites and Mobile Devices

To provide you with services (if necessary or arising from our third-party legitimate interests), we have the right to automatically obtain and register data that your device's web browser sends to the server (e.g., to ensure IT asset security or the security of other users). The data may include, for example, cookies, IP addresses, software and hardware parameters, websites visited, mobile device ID, application usage information, and other data about your devices and systems. This information is collected to ensure the proper functioning of web pages, to allow you to easily use the Website, and to fully access it.

Cookies

Cookies are small text files with IT data that allow the Website to function properly. They are stored on your endpoint devices. These files allow the device to be recognized and the Website appearance to be properly adjusted to your preferences. Cookies are necessary for you to log in to the Website correctly and use all its features without issues. Cookies inform us about your activities on the Website but do not allow full identification. Cookies can be used for purposes such as:

a) customizing the Website's content to your preferences and optimizing the use of web pages;
b) collecting statistics that will allow us to better understand how you use the Website so that we can display content that matches your fashion preferences;
c) maintaining a session;
d) providing advertising content about products that match your needs.

Registration with Social Media Accounts

You can register on our websites and then use the option to log in via your social media account (e.g., Facebook, Google, etc.). You can decide how to register or log in. Your login is authenticated by the social media site.

You will also receive information about the extent to which the social media site provides us with data. In this case, the data is necessary and sufficient for your identification and the safe creation of your account on our Website. The data is from your public profile and mainly includes your first name, last name, and email address.

We do not have access to your social media account, and we especially do not have the right to post any content from it. For more information about the data used by social media sites, please refer to the privacy policy of the respective site (e.g., Facebook https://www.facebook.com/policy.php or Google https://www.google.com/policies/privacy/partners/).

The social media site you used to register on our Website does not inform us about your account deletion on the relevant social media site or your decision not to log in with the respective account, so the data used for registration on our Website will remain in our database. As long as you are logged in on our Website, you can delete your account by starting the account deletion procedure in the "My Data" section.

Even if you delete your data, we do not always stop its processing; data about your transactions is stored as long as required by tax laws or as necessary according to our legitimate interests, collecting evidence for analyzing complaints or after returns.

Facebook Custom Audience

Using the Facebook Custom Audience tool, we can send a secure database of our customers' email addresses or phone numbers to Facebook tools. If you are a registered user, for example, Facebook or other Meta Group sites, and your email address or phone number matches the one you provided when visiting these sites, you may be shown sponsored messages about our offers, trends, special offers, sales, or discount coupons. Using this tool, we do not transmit advertising information directly through your email address or phone number. You can disable the "Custom Audiences" (Custom Audiences) retargeting feature in your ad settings. To do this, you need to log in to your Facebook account. More information about custom audiences can be found at https://en-gb.facebook.com/business/help/341425252616329?id=2469097953376494

Facebook Plugin

Our site includes a Facebook plugin ("Facebook Inc.", 1601 Willow Road, Menlo Park, California, 94025, USA). The Facebook plugin on our site is marked with the Facebook logo. This plugin will establish a direct connection with your profile on the Facebook server. By using your IP address, Facebook will know that you have visited our site.

If you visit our site while logged into Facebook, Facebook will store information about the visit. Even if you are not logged in, Facebook may obtain information about your IP address. We would like to emphasize that Facebook does not inform us about the data it collects or how it is used. The purpose and scope of the data collected by Facebook are not known to us.

If you want to get more information about the privacy policy, please contact Facebook or read its terms of use: https://www.facebook.com/about/privacy/. If you do not want Facebook to transmit information about your visit to our website, we recommend that you first log out of your Facebook account.

Pixel and Similar Technologies

Partners whose services we use may place a so-called pixel on our site. By using the pixel or similar technology, a connection is made with our partners' servers when you visit our site. Placement of the pixel requires your consent, which you give by agreeing to advertising cookies. Our partners may match our product special offers with your fashion preferences, which are determined based on the information provided to our partners when you use the site. This way, you can receive personalized content about our products to make them more interesting and suited to your preferences. By receiving this data, we can also determine the success rate of personalized advertising and create reports on this content.

Facebook Pixel

Our web pages include Facebook Pixel so that we can advertise our brand’s products to you based on your interests when you visit Facebook or other sites using these tools. Thus, you can receive personalized ads, so our website and the offered products appear as interesting as possible and best meet your needs. By receiving this data, we can also determine the success rate of personalized advertising and create reports on this content. The data collected is anonymous because we do not obtain information about the user’s identity. The data is stored and processed by Facebook, so it is possible to link it to the corresponding user profile. Facebook uses this data for advertising purposes. For more information about privacy protection, see Facebook: https://www.facebook.com/about/privacy/. You can disable the "Custom Audiences" advertising function in the advertising settings. To do this, you need to log into your Facebook account.

TikTok Pixel

Our website contains TikTok Pixel, so every time you visit the TikTok website, ads based on your interests in our brand’s products will be shown to you. Thus, you can receive personalized ads for our products that may interest you and best match your preferences. By receiving this data, we can also determine the success rate of personalized advertising and create reports on this content. The data collected is anonymous because we do not obtain information about the user's identity. The data is stored and processed by TikTok, and it is possible to link it to the corresponding user profile. TikTok uses this data for advertising purposes.

For more information about privacy protection, see TikTok’s website: https://www.tiktok.com/legal/privacy-policy-eea?lang=pl

We have profiles on social media: Facebook, Instagram, YouTube, Pinterest, TikTok (hereinafter "social networks"), where we post information about our brand’s products. The administrators of social networks store your behavioral data using cookies and other similar technologies during each interaction with our profiles. The administrators define the full scope of personal data processing and purposes in social networks.

When you visit our profiles, we gain access to general statistics about your interests and demographic data (such as age, gender, region), which are created by the administrators of the social networks. We are fully responsible for managing these profiles and posting content in them, for user-posted messages, as well as for private messages and communication on the relevant social network websites.

Facebook and Instagram are managed by "Facebook Ireland Ltd.", 4 Grand Canal Square, Dublin 2, Ireland (hereinafter – "Facebook").

YouTube is managed by "Google Inc.", 1600 Amphitheatre Parkway, Mountain View, California, USA.

Pinterest is managed by "Pinterest Inc.", 550 Brannan St, San Francisco, USA

If you have an account on a particular social network site, we have access to the information you set as public, under the same terms as other site users.

When you visit a profile, the social network administrator uses cookies and other similar technologies to monitor user behavior and your actions. Information is collected to create, for example, site statistics. The statistics include only anonymized statistical data about users visiting the profile, and they cannot be linked to a specific person. We do not have access to personal data that social networks use to prepare, for example, site statistics.

Thanks to the statistics generated by the social networks, we have information about how you use our profiles and which published content is the most popular. With this information, we improve our profiles, more accurately tailoring the published content to your interests and preferences. Each social network website administrator is responsible for processing your data for the purpose of generating site statistics. Thus, each administrator is obligated to inform you about any issues related to the processing of personal data for the creation of site statistics, as well as about the opportunities to use the right to privacy protection under applicable laws.

We use the services provided by social network websites to advertise products and services, especially with the help of user segmentation and actions that allow us to properly adjust the offered products to your needs (in accordance with the terms of use outlined on these sites).

To find out more information about your data protection rights related to the creation of site statistics and the possibilities to directly use these rights when interacting with social networks, visit the following websites.

Facebook:

https://www.facebook.com/legal/terms/information_about_page_insights_data

Instagram:

https://help.instagram.com/519522125107875

YouTube:

https://policies.google.com/privacy

Pinterest:

https://policy.pinterest.com/en-gb/privacy-policy

TikTok:

https://www.tiktok.com/legal/privacy-policy-eea?lang=pl

Google Analytics Privacy Notice

Our website uses Google Inc. ("Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA") web service analysis mechanisms Google Analytics, Google Double Click, and Google Tag Manager. Google Analytics, Google Double Click, and Google Tag Manager use cookies to analyze how the websites are used. The information collected by the cookies is transmitted to Google servers in the USA and stored.

If the IP anonymization feature is activated during your visit to our website, Google will shorten your user IP. This applies to EU member states and other countries listed in the European Economic Area agreement. In special cases, the full IP address is sent to the Google server in the USA, where it is shortened. Thus, the IP address anonymization feature is active on our website.

Upon request by the website operator, Google uses the collected information to analyze traffic on the website and prepare reports on the use of the website and other related services. Your browser-provided IP address is not stored by Google Analytics along with other Google data.

You can manage your cookie settings in your web browser. Your choices may interfere with the full use of some website functions. You can block the storage of website usage data collected by cookies (including IP addresses) and their transmission to Google, as well as prevent Google from sharing them, by downloading and installing the opt-out plugin available here: https://tools.google.com/dlpage/gaoptout

We use Google Analytics to analyze the use of our website in order to improve it and offer you pleasant products of our brand.

Google Ads

By using Google Ads tools, your data may be sent to other LPP partners and service providers. The purpose of using Google Ads is to advertise our brand's products on external websites. Based on advertising campaign data, we can determine how successful the advertising activities have been. We do this by showing only ads that match your fashion preferences, and our goal is to improve the website to make it more enjoyable for you. If you enter our website via Google Ads, cookies will be stored on your computer, but they will not fully identify you. The collected information may be related to a specific ad displayed on websites, Google search engine, and Google partners. If you are a registered Google user, Google may associate our website visit with your account. If you are not a registered Google user or not logged in, Google may also store your IP address.

If you do not want to receive personalized ads for our products or advertising from our partners, you can use the following solutions:

a) In your browser, choose appropriate settings to disable third-party cookies;
b) In your browser settings, disable cookies in the Conversion Tracking section, i.e., disable cookies from the domain "www.googleadservices.com", https://www.google.de/settings/ads; these settings will be deleted after deleting the cookies;
c) On the website http://www.aboutads.info/choices, disable personalized ads participating in the "About Ads" campaign; the settings will be deleted after deleting the cookies;
d) Permanently disable cookies in Firefox, Internet Explorer, or Google Chrome using http://www.google.com/settings/ads/plugin. Please note that this may limit the functionality of our website.

For more information about Google's privacy policy, see here: https://policies.google.com/privacy?hl=pl

Google Ads Customer Match

By using the Google Ads Customer Match tool, we can submit a secure database of our customers' email addresses or phone numbers to Google tools. If you are a registered user, for example, on YouTube, Gmail, or other Google sites, and your email address or phone number is the same as the one you provided when visiting these sites, you may be shown sponsored messages about our offers, trends, special deals, sales, or discount coupons. By using this tool, we will not transmit advertising information directly through your email address or phone number. To get more information about displaying ads according to the created customer list, visit the site: https://support.google.com/google-ads/answer/7474263.

Google Campaign Manager, Display & Video 360, Studio, Search Ads 360

We use web service analysis mechanisms provided by the Google Marketing Platform, such as Display & Video 360, Campaign Manager 360, and Search Ads 360. Our website uses the Floodlight DV360 tag to evaluate our brand’s trade promotion and advertising campaigns. The purpose is to optimize the display of specific ads, showing ads that better match your taste or fashion sense. This tool allows us to collect and store information about ads you have clicked on, as well as information based on your actions on third-party websites. Google uses the cookie ID to record which ads are displayed in certain browsers, ensuring they are not displayed repeatedly. Additionally, Google may use the cookie ID to record conversations related to ad requests. The cookies do not contain personal data, such as email addresses, surnames, or residential addresses. This tool allows your browser to automatically connect to Google servers.

Our goal is to display the products of our brand that match your interests.

For more information about the Google Marketing Platform, visit: https://marketingplatform.google.com/about/.

Microsoft Bing Ads

Our website uses the Bing Ads tool provided by Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Therefore, when you visit our website using the Microsoft Bing browser, which promotes our brand's products, a cookie will be stored on your computer. We use cookies for marketing and optimization purposes within the Microsoft Bing Ads tool. The stored cookies hold information about your visits to our website and information about our brand's products that interested you. Cookies allow us to clearly identify the web browser, but they are not used to identify you personally while using our website.

For more information about Microsoft Bing’s privacy policy, visit: https://privacy.microsoft.com/en-gb/privacystatement.

You can change your preferences at any time following the guidelines provided in the "Opt-out from marketing tools" section.

7. Opt-out from Marketing Tools

You can manage cookie settings in your web browser. Your choices may interfere with the full use of some website functions. You can block the storage of website usage data collected by cookies (including IP addresses) and their transmission to Google, as well as prevent Google from sharing them, by downloading and installing the opt-out plugin available here: https://tools.google.com/dlpage/gaoptout

If you do not want to receive personalized ads for our products or advertising from our partners, you can use the following solutions:

In your browser, choose appropriate settings to disable third-party cookies; more information can be found in the Cookie Policy;

Disable cookies in the Conversion Tracking section, i.e., disable cookies from the domain "www.googleadservices.com", https://www.google.lv/settings/ads; these settings will be deleted after deleting the cookies;

On the website http://www.aboutads.info/choices, disable personalized ads participating in the "About Ads" campaign; the settings will be deleted after deleting the cookies;

Permanently disable cookies in Firefox, Internet Explorer, or Google Chrome using http://www.google.com/settings/ads/plugin. Please note that this may limit the functionality of our website. For more information about Google’s privacy policy, see here: https://policies.google.com/privacy

8. Changes to the Privacy Policy

Website services and features may change, so we may modify the Privacy Policy in the future. We will notify you about new versions of the document on the Website. This document is provided for informational purposes. The information provided above was last reviewed on 31.01.2022.